Prakrishi Fruitu Lehorren Ontziratzea by Vishal Vora

Prakrishi Fruitu Lehorren Ontziratzea by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

UrreOntziketa· 2021

Prakrishi Fruitu Lehorren Ontziratzea

by Vishal Vora

Client: Prakrishi

Urrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Fruitu Lehorren Ontziratzea

Prakrishi Indiako merkaturako sortutako fruitu lehorren ontziratze sorta bat da. Diseinuak osasunaren erresuma baten istorio bisuala aurkezten du, non fruitu lehor bakoitza bere erresumako errege gisa agertzen den. Ontziratzea monokromatikoa da, eta fruitu lehorra soilik dago koloretan inprimatuta, horrela elikagaia ontzi bakoitzaren ardatz bihurtzen delarik. Sortak zip itxidura duten poltsak erabiltzen ditu, lau koloretako inprimaketarekin. Ontzi bakoitzak 140 mm-ko zabalera eta 210 mm-ko altuera ditu. Helburua produktua apal jendetsu batean argi eta ezagugarri bihurtzea da.

The Recognition

About the Urrezko Saria A' Design Award

Prakrishi Fruitu Lehorren Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Prakrishi Fruitu Lehorren Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Prakrishi Fruitu Lehorren Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team