Nostalgium Eraztuna by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Bitxigintza Diseinua Competition Category.

ZilarBitxigintza· 2021

Nostalgium Eraztuna

by Saedeh Sorouri

Client: Saeded Sorouri

Zilarrezko Saria A' Design Award Winner in Bitxigintza Category

30,527

Verified Award Winner

Verify Award Status for #117710

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgium Eraztuna

Nostalgium Pertsiako etxe tradizionalek inspiratutako zilarrezko eraztuna da. Diseinuak bi markoak batzen ditu. Marko biribilak antzinako arkitektura iraniarraren patioko urmaela dakarkigu gogora. Marko karratuak, berriz, gerani-loreontziek behinola apaintzen zuten leihoa ekartzen du gogora. Hosto formak pieza osatzen du, eta gerani-hosto baten testura leun eta zain finak gordetzen ditu. Eraztunaren gorputza 92,5 zilar sterlingez egina dago, urtu eta gero laminatu, zerratu eta soldatuz. Hostoa 99,9 zilar fineko buztin geruzez eraikia dago, eta ondoren egosia. Iraganeko oroitzapen atseginak gogora ekartzea da helburua.

The Recognition

About the Zilarrezko Saria A' Design Award

Nostalgium Eraztuna Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Nostalgium Eraztuna erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Nostalgium Eraztuna jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its recommended for everybody to hold a flowerpot by the window and through the witnessing of withering and flowering cycle, it could remind the user of how ephemeral the ordeals and troubles in life are. This has been taken from a Persian poem and was turned into the Nostalgium, thus showing signs of hope and the endings of grieves.
Dimensions & Packaging: For fixing the leaf-shape part on the gallery, a fine method of welding was used which is very meticulous for this part.
Tags: Leaf,persion,Jewelry
Production Technology: The making process of the rings gallery with the use of authentic traditional silver is a reminder of antiquity and nobility of the Persian houses. The 92.5 sterling silver was melted in workshop and then respectively was undergone rolling, sawing and soldering thus making the present shape. For the leaf-shaped part of the Nostalgium the art clay silver (fine silver) with 99.9 purity was used which was added layer by layer and then has been cooked.
Design Challenge: In this project the transformation of the Geraniums leaf to a lasting artefact which presents the softness of the leaf by keeping the velvety texture with its fragile midribs and veins, was a big deal and to solve this issue a lot of research, between art clay silver materials, was done to find the right one which possesses all the necessary conditions to transform the soft velvety leaf into a durable leaf with high-end texture; hence the mentioned silver was used.
Research: Based on psychoanalytic studies, anything which reminds a good memory for an individual, will lead to serotonin and dopamine secretion in the brain and these hormones reduce stress and anxiety quite drastically. This work with inspiration by the childhood nostalgia gives the user the ability to feel a good vibe, in addition to wearing a decorative artefact.
Inspiration: One of the many plants which has been present in old Persian houses is Geraniums. This plant is the popular flower of Persian grandmothers and is a reminiscent of the old Persian houses vibes where Orosi windows and courtyard pond with a lot of flowerpots are integral elements. The design has been inspired by the form of the pond, window and the eternal existence of Geraniums flowerpot with the aforementioned elements together.
Project Duration: Design and the ideation of this work has been started in middle of 2020 and was completed in the same year.
Operation Flow: This work includes two frames which the circular one represents the old courtyard pond in traditional Iran architecture and the square frame is a symbol of windows in those old houses where the Geraniums was the adornment of them.