BonBonne Nuit Gozoki Ontziratzea by Ka Wai Tsun

BonBonne Nuit Gozoki Ontziratzea by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2021

BonBonne Nuit Gozoki Ontziratzea

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About BonBonne Nuit Gozoki Ontziratzea

BonBonne Nuit gozokientzako ontziratze-diseinu serie bat da. Izenak bi hitz frantses konbinatzen ditu, bon bon, gozokia esan nahi duena, eta bonne nuit, gau ona esan nahi duena. Kontzeptuak bezeroak beren ametsi argi propioak dastatzera gonbidatzen ditu. Ontziek collage estiloa erabiltzen dute, elementu surrealistak elkartuz. Ametsi argiak kontrolagarriak direnez, ontzi bakoitzeko istorioak jendeak izan ohi duen desira bat iradokitzen du. Produktuen izen kontzeptualek buruan irudimenezko eszenak eragitea dute helburu. Serieak hiru poltsatxo, hiru kutxa biribil txiki eta bi kutxa laukizuzen heldulekudun barne hartzen ditu.

The Recognition

About the Burdinazko Saria A' Design Award

BonBonne Nuit Gozoki Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. BonBonne Nuit Gozoki Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. BonBonne Nuit Gozoki Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.