Toshiki Okada diseinatzailearen Tokinone Elikagai Ontzia

Toshiki Okada diseinatzailearen Tokinone Elikagai Ontzia lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2021

Tokinone Elikagai Ontzia

diseinatzailea: Toshiki Okada

Bezeroa: Zikkichi Co.,Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Tokinone Elikagai Ontzia Diseinuari Buruz

Tokinone Dorayaki-rentzako ontzi-diseinua da, babarrun-orea panekeen artean zapaltzen dagoen japoniar gozogintza tradizionala. Tokinone bertsioak gurin-krema eta fruta eta te berde bezalako zaporeak gehitzen ditu. Ereduak zazpi kolore erabiltzen ditu, zapore bakoitzeko bat, forma ausazkoekin testura leuna iradokitzeko. Koloreek eta formek zaharra eta berria, japoniar eta mendebaldeko erreferentziak konbinatzen dituzte. Kutxa distirarik gabeko goi-kalitateko paperez egina dago, gozokiaren testurarekin bat egiten duena. Pastel bakoitzak kutxaren barruan nahikoa espazio du. Zati guztiak birziklagarriak dira eta erabili ondoren laua tolestu daitezke.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Tokinone Elikagai Ontzia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Tokinone Elikagai Ontzia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Tokinone Elikagai Ontzia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Neurriak eta Ontziratzea: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Etiketak: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Produkzio Teknologia: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Diseinu Erronka: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Ikerketa: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspirazioa: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Proiektuaren Iraupena: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Eragiketa Fluxua: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Taldekideak: Brand Manager:Masahito Nunome
Irudi Kredituak: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019