Wen Liu, Qiumin Chen and Weijie Kang diseinatzailearen Mminni Edari Alkoholdunen Ontziratzea

Wen Liu, Qiumin Chen and Weijie Kang diseinatzailearen Mminni Edari Alkoholdunen Ontziratzea lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Mminni Edari Alkoholdunen Ontziratzea

diseinatzailea: Wen Liu, Qiumin Chen and Weijie Kang

Bezeroa: Changyu

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Mminni Edari Alkoholdunen Ontziratzea Diseinuari Buruz

Mminni kontsumitzaile gazteentzat sortutako brandy baten ontziratze-diseinua da. Sortak oinarrizko ardo bat, ardo nahasi bat eta nahasketa-tresna multzo bat ditu, hala, zapore pertsonal bat presta daiteke produktu gehigarririk erosi gabe. X letrak ezezaguna eta aukera irekiak adierazten ditu, eta kolorea produktua brandyaren itxura tradizionaletik urruntzeko erabiltzen da. Botilak beirazkoak dira, dekorazio-erreketa prozesu batekin eginak, eta kutxa plastikozko moldekatzez osatua dago. Sortak 198,8 x 122,8 x 122,8 milimetro neurtzen ditu.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Mminni Edari Alkoholdunen Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Mminni Edari Alkoholdunen Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Mminni Edari Alkoholdunen Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Neurriak eta Ontziratzea: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiketak: X-lab, unknown, exploration, fashion, interaction, mixing
Produkzio Teknologia: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Diseinu Erronka: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Ikerketa: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirazioa: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Proiektuaren Iraupena: 2020.02~2020.05 Shenzhen, China
Eragiketa Fluxua: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Taldekideak: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang