Wen Liu, Bo Zheng and Weijie Kang diseinatzailearen Gogoon Edari alkoholdunen ontziratzea

Wen Liu, Bo Zheng and Weijie Kang diseinatzailearen Gogoon Edari alkoholdunen ontziratzea lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Gogoon Edari alkoholdunen ontziratzea

diseinatzailea: Wen Liu, Bo Zheng and Weijie Kang

Bezeroa: Luzhou Laojiao Co., Ltd.china

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Gogoon Edari alkoholdunen ontziratzea Diseinuari Buruz

Gogoon botila eta ontzi diseinu bat da baijiu-rentzat, Txinako destilatutako pattar batentzat. Botilak forma zilindriko soila du, garbitasuna adierazten duena. Sorbaldak mailu-eredu bat darama, artisautza arretatsuari erreferentzia egiten diona. Gorputza eguargi-aleen testura fin batekin amaitua dago, argia gainazal osoan islatzen duena. Tapoiak metala, larru-alea eta zura konbinatzen ditu, forma soil bati testura aberatsa emanez. Botilak 75 mm-ko zabalera, 75 mm-ko sakonera eta 260 mm-ko altuera ditu. Diseinuak baijiu-a luxu arineko estilo batean aurkezten du kontsumitzaile talde berri batentzat.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Gogoon Edari alkoholdunen ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Gogoon Edari alkoholdunen ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Gogoon Edari alkoholdunen ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Neurriak eta Ontziratzea: Width 75mm* Depth 75mm* Height 260mm
Etiketak: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Produkzio Teknologia: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Diseinu Erronka: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Ikerketa: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspirazioa: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Proiektuaren Iraupena: 2020.01~2020.03 Shenzhen, China
Eragiketa Fluxua: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Taldekideak: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang