East Travel Edari Alkoholdunen Ontziratzea by Wen Liu, Bo Zheng and Weijie Kang

East Travel Edari Alkoholdunen Ontziratzea by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2021

East Travel Edari Alkoholdunen Ontziratzea

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Edari Alkoholdunen Ontziratzea

East Travel baijiu-arentzako ontziratze diseinu bat da, Txinako destilatutako edari espiritu tradizionala. Botilak masa-ekoizpenerako egokia den beira zilindriko forma sinplea erabiltzen du. Tapoiak uraren uhinen forma du, garagardogintzan erabiltzen den kalitate handiko urari erreferentzia eginez. Etiketa paper berezi batez egina dago, eta ilustrazioa nahiz produktuaren izena brontze koloreztatuak daude. Kanpoko ontziratzea prentsatutako bagazoz egina dago, hots, azukre-kanabera hartzitu ondoren geratzen den zuntzez, modu naturalean degradatzen den materiala. Diseinuak Txinako herri-kulturan eta garagardogintza metodo tradizionaletan hartzen du oinarri.

The Recognition

About the Zilarrezko Saria A' Design Award

East Travel Edari Alkoholdunen Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. East Travel Edari Alkoholdunen Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. East Travel Edari Alkoholdunen Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang