Pop Modern Design Teknologia Aurreratuko Jangela Gunea by Studio Tali Gotthilf

Pop Modern Design Teknologia Aurreratuko Jangela Gunea by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2021

Pop Modern Design Teknologia Aurreratuko Jangela Gunea

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Pop Modern Design Teknologia Aurreratuko Jangela Gunea

Israelgo hegoaldean teknologia aurreratuko lan-ingurune batean kokatutako janari-esperientzia honek eguneroko bulegoko kulturatik ihes egiteko aukera eskaintzen du, ihesaldi lasaigarri bat eraikina utzi gabe. Diseinu-gaia hiru estiloek inspiratu zuten: Pop Art, Art Deco eta Modernoa, errekreazioaren mezu bisual bakar batean konbinatuta. Espazio-diseinu honek enpresaren balioekin bat dator: ausardia izan eta amets egin. Sarreratik abiatutako mugimendu-ardatzak bisitaria 40 metroko korridore batera gidatzen du, zorua, sabaia eta argiztapen-elementuak mugatzen dutena. Argi naturala kontuan hartutako funtsezko osagai bat izan zen.

The Recognition

About the Brontzezko Saria A' Design Award

Pop Modern Design Teknologia Aurreratuko Jangela Gunea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Pop Modern Design Teknologia Aurreratuko Jangela Gunea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Pop Modern Design Teknologia Aurreratuko Jangela Gunea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members: Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits: Photographer: Yanai Deitsch