Jimmy Chew diseinatzailearen Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea

Jimmy Chew diseinatzailearen Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2021

Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea

diseinatzailea: Jimmy Chew

Bezeroa: Sogurt

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea Diseinuari Buruz

Sogurt With Love and All Things Good jogurt izoztuzko izozki-ontzientzako ontziratze-diseinu bat da. Kolore-tonu freskoak erabiltzen dira marka-ahots hurbilkor, alai eta dotorea islatzeko. Gainjarritako ilustrazioek zapore landu bakoitzaren funtsezko osagaien fusioa pertsonifikatzen dute. Tipografia, ikonografia eta diseinua produktuaren informazioa argi aurkezteko eta irakurketa erraza bermatzeko antolatu dira. Aurreko ontziratzeko estalki plastikoa paperezko estalki batekin ordezkatu da. Ontzi bakoitzak 125 mililitro ditu eta 74 milimetro zabal da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sogurt With Love and All Things Good Jogurt Izoztuaren Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Neurriak eta Ontziratzea: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etiketak: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Produkzio Teknologia: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Diseinu Erronka: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Ikerketa: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirazioa: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Proiektuaren Iraupena: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Eragiketa Fluxua: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Taldekideak: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Irudi Kredituak: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.