Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2021

Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea

by Choulsoon Park

Client: Soongraphic

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea

Daejeon Bruce Arroz-pasteleen Ontziratzearen berrdiseinua Daejeon eskualdeko gozogintza-enpresa batek saltzen duen arroz-pastel produktu baterako ontziratze-diseinua da. Daejeoneko bederatzi lekurik garrantzitsuenen grafikoak inprimatzen dira ontzian, erosleek produktuarekin batera tokiko turismo-informazioa ere jaso dezaten. Sorta zaporearen arabera hiru seriotan banatzen da, eta serie bakoitzak bere osagai nagusiaren kolore naturala erabiltzen du zaporea adierazteko. Produktuen izenak korrieraz eta ingelesez agertzen dira. Paper lodia erabiltzen da, ontzia zutik edo etzanda egon daitekeen eta erraz hondatzen ez den moduan.

The Recognition

About the Brontzezko Saria A' Design Award

Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Daejeon Bruce Rice Cake Redesign Arroz-pastelen Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual