Gen Xu and Feihu Han diseinatzailearen Yanjing White Beer Garagardo Ontziratzea

Gen Xu and Feihu Han diseinatzailearen Yanjing White Beer Garagardo Ontziratzea lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2021

Yanjing White Beer Garagardo Ontziratzea

diseinatzailea: Gen Xu and Feihu Han

Bezeroa: Beijing Yanjing Brewery Co.,Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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#120520 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yanjing White Beer Garagardo Ontziratzea Diseinuari Buruz

Yanjing White Beer botilatan eta latatan saltzeko garagardoaren ontziratze-diseinua da. Grafikoek erreferentzia kultural txinatarrak eta alemaniarrak konbinatzen dituzte, koloreak Alemaniako futbol uniforme batetik hartuta eta garagarra eta lupuluaren irudiekin, garagardo zuriaren jatorria den Alemaniari omenaldi gisa. Ezkutu formako titulu-panel batek produktuaren izena nabarmentzen du eta diseinua orekatuta mantentzen du. Latak eskuko batez besteko tamaina jarraitzen du heldu seguru baterako, eta botila konikoak edozein altueratan heltzeko aukera ematen du. Botila birziklagarria den beira erabiliz egina dago, eta lata birziklagarria den aluminioz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yanjing White Beer Garagardo Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yanjing White Beer Garagardo Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yanjing White Beer Garagardo Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Neurriak eta Ontziratzea: 67.4*67.4*248mm, 54*54*170mm
Etiketak: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Produkzio Teknologia: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Diseinu Erronka: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Ikerketa: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspirazioa: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Proiektuaren Iraupena: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Eragiketa Fluxua: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Taldekideak: Feihu Han
Gen Xu
Da Wu