Urre Interfazea · 2021
MG iSmart Infotainment Sistemaren Interfazea
by Star
- Urrezko Saria A' Design Award 2021 in Interfazea
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Infotainment Sistemaren Interfazea
MG iSmart MG markako autoetarako diseinatutako infotainment sistemaren interfaze bat da. Interfazeak merkatu berri baterako hedapena bermatzen du, konektibitatearen, ukipen-puntu digitalen eta laguntzaile adimendunen inguruan eraikitako soluzio pertsonalizatu baten bidez. Markaren taldearekin eta helburu-merkatuetako bezeroekin egindako ikerketa- eta ideazio-saioek erabiltzaile-fluxuak gidatu zituzten. Hiru interakzio-kontzepturen prototipoak egin ziren, eta sei norabide bisual probatu ziren, azken norabide bat aukeratu eta xehetasunez garatu aurretik. MG iSmart-ekin hornitutako ibilgailuak errepidean daude Indian eta Thailandian.
About the Urrezko Saria A' Design Award
MG iSmart Infotainment Sistemaren Interfazea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. MG iSmart Infotainment Sistemaren Interfazea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. MG iSmart Infotainment Sistemaren Interfazea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
