Solemici Packaging Haragi Produktuen Ontziratzea by Dmitry Kultygin

Solemici Packaging Haragi Produktuen Ontziratzea by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2021

Solemici Packaging Haragi Produktuen Ontziratzea

by Dmitry Kultygin

Client: Dmitry Kultygin

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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The Design

About Solemici Packaging Haragi Produktuen Ontziratzea

Solemici Italiako haragi gozokietarako, hala nola salami eta prosciuttorako, ontziratze diseinu bat da. Diseinuak produktuaren zaporea Errenazimenduko arteko maisulanekin alderatzen du. Ontzi nagusia marmol testura batekin inprimatutako plastikozko erretilu bat da. Paperezko goiburua offset inprimaketaz eta urrezko zerrenda estanpazioaz ekoiztu da, produktuaren premium izaera indartuz. Erretiluak 225 mm-ko altuera eta 123 mm-ko zabalera ditu. Kolore biziek eta kontraste-xehetasunek produktua dendako apalean nabarmentzen laguntzen dute. Diseinuak ekoizpen metodo tradizionalekiko errespetua ere islatzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Solemici Packaging Haragi Produktuen Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Solemici Packaging Haragi Produktuen Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Solemici Packaging Haragi Produktuen Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin