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Embrace Lekuan bertako horma-margolana by Supernova Art Embassy

Embrace Lekuan bertako horma-margolana by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Arte Eder eta Arte Instalazio Diseinua Competition Category.


BurdinaArte Ederra· 2021

Embrace Lekuan bertako horma-margolana

by Supernova Art Embassy

Client: Memorandum Project

Burdinazko Saria A' Design Award Winner in Arte Ederra Category

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The Design

About Embrace Lekuan bertako horma-margolana

Embrace Sterlitamakeko eraikin baten fatxadan margotutako lekuan bertako horma-margolana da. Horma-margolanak 27 metroko altuera eta 15 metroko zabalera ditu, eta margotutako azalera 405 metro koadrokoa da. Fatxadetarako pinturak eta pintura-errodiluak erabili ziren, eta fatxada-jasogailuek altueran margotzea ahalbidetu zuten. Lan artistikoak hiru aste iraun zuen. Erakusten den istorioak Sterlitamakeko 170. infanteria-dibisioko soldadu bat gogorarazten du, zilarrezko poltsiko-erlojua eramanez fronterat abiatu zena, harekin itzultzeko promesa eginda. Haren hondakinak eta erlojua 2015ean aurkitu ziren, eta etxera eraman zituzten, bere emaztearengana.

The Recognition

About the Burdinazko Saria A' Design Award

Embrace Lekuan bertako horma-margolana Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Embrace Lekuan bertako horma-margolana oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Embrace Lekuan bertako horma-margolana zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.

Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
Dimensions & Packaging
Height 27 m, width 15 m, total artistic painting square 405 sq.m
Tags
mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
Production Technology
Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
Design Challenge
4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
Research
Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.

Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
Inspiration
The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"

In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
Project Duration
The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.

There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
Operation Flow
Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.

It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
Patents
Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
Team Members
Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
Image Credits
Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.

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