Ana Mrazek Lugarov diseinatzailearen Chef's Funtzio Nagusia: Garagardo Etiketa

Ana Mrazek Lugarov diseinatzailearen Chef's Funtzio Nagusia: Garagardo Etiketa lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2021

Chef's Funtzio Nagusia: Garagardo Etiketa

diseinatzailea: Ana Mrazek Lugarov

Bezeroa: atelier ANII

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Chef's Funtzio Nagusia: Garagardo Etiketa Diseinuari Buruz

Testu Liburua: Chef's sukaldari batek, upategiko batek eta garagardogileek elkarlanean sortutako garagardo baterako diseinatutako etiketa da. Garagardo honek garagardoaren eta ardoaren ezaugarriak konbinatzen ditu, eta goi-mailako gastronomia merkaturako pentsatuta dago. Etiketak ardo-etiketen hizkuntza bisuala jarraitzen du, diseinu minimalista, kalitatezko materialak eta modernoa zein klasikoa den letra-tipo dotore baten bidez. Sukaldarien uniforme tradizionala, botoi beltzak dituen jaka zuri gurutzatua, izan da inspirazio-iturria, eta urrezko lerro batek fintasuna iradokitzen du. Offset inprimatzea, urrezko orria eta hiru dimentsioko bernitza aplikatzen dira paper zimurdun estaligabean.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Chef's Funtzio Nagusia: Garagardo Etiketa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Chef's Funtzio Nagusia: Garagardo Etiketa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Chef's Funtzio Nagusia: Garagardo Etiketa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Neurriak eta Ontziratzea: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Etiketak: beer, beer label, minimalistic design, elegant, sophisticated, label design
Produkzio Teknologia: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Diseinu Erronka: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Ikerketa: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirazioa: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Proiektuaren Iraupena: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Eragiketa Fluxua: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.