Bottle in the Dark Funtzio nagusia: Publizitate Fotografia by Pierluigi Fossa

Bottle in the Dark Funtzio nagusia: Publizitate Fotografia by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Argazkilaritza eta Argazki Manipulazio Diseinua Competition Category.

BurdinaArgazkilaritza· 2021

Bottle in the Dark Funtzio nagusia: Publizitate Fotografia

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Burdinazko Saria A' Design Award Winner in Argazkilaritza Category

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Colors

The Design

About Bottle in the Dark Funtzio nagusia: Publizitate Fotografia

Liburuaren Testua: Bottle in the Dark likore historiko baterako sortutako publizitate-argazkia da. Irudiak botila ametsezko giro baten erdian kokatzen du, horizontea infinituan ezarrita produktuari arreta osoa emateko. Argi bereziak jarri ziren set fotografikoan botilaren diseinu modernoa eta materialak nabarmentzeko. Tonu ilunek eta inguruko atmosferak misterioa iradokitzen dute eta lagunekin igarotako arratsaldeak gogorarazten dituzte. Argazkia 150 megapixeleko atzealde digital batekin egin zen, azken tamaina 70 bider 100 zentimetrokoa izanik, 300 dpi-tan.

The Recognition

About the Burdinazko Saria A' Design Award

Bottle in the Dark Funtzio nagusia: Publizitate Fotografia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Bottle in the Dark Funtzio nagusia: Publizitate Fotografia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Bottle in the Dark Funtzio nagusia: Publizitate Fotografia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team