Platino Etxetresna · 2021
Lavazza Elogy Milk Kafe-Makina
- Platinozko Saria A' Design Award 2021 in Etxetresna
- CLIENT: Lavazza
- Estimated Number of Design Views: 519,077
- Verification code 4800BF54C5 · Verify this award
Colors
About Lavazza Elogy Milk Kafe-Makina
Esne-apumgailu integratua duen kafe-makina honek Italiako kafe-kulturaren pakete osoa eskaintzen du: espressotik cappuccinora edo latteraino. Diseinua Italiako kafetegi eta tabernetan inspiratuta dago eta Lavazzaren forma-hizkuntzaren bilakaera bat da. Alboan hiru dimentsioko Lavazzaren logotipoa duen maskor handi eta bateratu bat dauka. Metalezko azentuek ukipen-puntu nagusiak azpimarratzen dituzte, hala nola palanka, tanta-sarea eta interfazea. Lavazza in Black sistemak zuritu daitezkeen kafe lekak ere eskaintzen ditu, errazago birziklatu daitezkeenak. Lan handia egin zen zarata maila eta energia kontsumoa murrizteko.
About the Platinozko Saria A' Design Award
Lavazza Elogy Milk Kafe-Makina Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Lavazza Elogy Milk Kafe-Makina bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Lavazza Elogy Milk Kafe-Makina Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.
Press Kit
- Unique Properties
- This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
- Dimensions & Packaging
- Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet - Design Challenge
- Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
- Project Duration
- The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
- Operation Flow
- The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
- Image Credits
- Lavazza
