Maison Francois Primary Function: Jatetxea by John Whelan - GSL

Maison Francois Primary Function: Jatetxea by John Whelan - GSL is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ostalaritza, Aisialdi, Bidaia eta Turismo Diseinua Competition Category.

ZilarOstalaritza· 2021

Maison Francois Primary Function: Jatetxea

by John Whelan - GSL

Client: The Guild of Saint Luke

Zilarrezko Saria A' Design Award Winner in Ostalaritza Category

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The Design

About Maison Francois Primary Function: Jatetxea

Book Text: Maison François 500 metro koadroko jatetxe bat da, hormigoi biluziko egitura baten barruan sortua. Sabai kasetoiduna material foniko batez egina dago, faltsuzko zementu kolorez margotua, hormigoi leunduzko zoruarekin bat egiteko. Intxaurrondozko banketa kurbatuek, pribatutasuna bermatzeko goiko aldean beira dutenak, lihozko krema koloreko tapizeria dute, eta zorutik sabairainoko lihozko krema koloreko errezelek terrakotazko estukoa eta ispiluzko arkuak nabarmentzen dituzte. Zurgintza intxaurrondoz eta kaobaz egina dago, eta metalezko lanak brontze eta nikel patinatuz. Erdiko uharte-pasabideak gelaren erdigunea osatzen du eta sukaldea jangelarekin lotzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Maison Francois Primary Function: Jatetxea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Maison Francois Primary Function: Jatetxea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Maison Francois Primary Function: Jatetxea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Initially, the concrete shell was taken as the starting point, creating a Brutalist ceiling coffering and laying down a polished concrete floor. Once the framework was established, ensuing elements were designed to create that elusive warmth and intimacy. Curved walnut banquettes with privacy glass uppers are upholstered in a resistant cream linen that are tactile and inviting. They correspond with floor-to-ceiling cream linen curtains that offset the grandeur of the imposing terracotta stucco and mirror arches.
Dimensions & Packaging: 500 square metres floor space
Tags: Restaurant, Brasserie, London
Production Technology: The coffered ceiling was realised in phonic material and painted in faux-cement to match the polished concrete floor. Joinery is in walnut and mahogany, with patinated brass and nickel metalwork. Upholstery and drapery is in cream linen.
Design Challenge: The main challenge was the space that was inherited from the landlord. A far cry from the warm and welcoming environment desired by the client, it was a cavernous concrete shell with no discernible features of interest. The façade offered little more by way of inspiration, being part of a somewhat generic new build. It was therefore necessary to think carefully about how the large volume could be animated, and how to create visibility from the street.
Research: Much of the research that went into this project had been conducted over several years, working on restoring and re-designing historic brasseries in France. Everything that was learned by the studio during this period was applied to the project, but this knowledge was infused with more contemporary reference points such as Postmodernism and Brutalism in order to evolve the genre.
Inspiration: Rather than taking the more tried and tested route of looking to the Art Deco period for inspiration, the design looked at successful residential conversions of Brutalist spaces, such as Ricardo Bofill’s, La Fabrica. What interested the team was how the designers managed to create a sense of intimacy and warmth despite their imposing concrete surrounds. The solution was to find the right dosage of these ideas, within a more traditional brasserie framework.
Project Duration: The project started in September 2019 and opened in September 2020
Operation Flow: Bringing the kitchen into direct conversation with the room was key to creating a vibrant atmosphere, and so the central island pass became the focal point of the room. It sits underneath a monumental Rado inspired clock flanked by a lambs-tongue mahogany and bevelled mirror canopy that recalls the windows of the Ismaili Centre. Metals range from patinated nickel to burnished brass, all heavy on texture and designed to warm up the space.
Team Members: Designer: John Whelan for The Guild of Saint Luke
Image Credits: Photography by Oskar Proctor