Skip to content
Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua by Googoods

Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua by Googoods is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.


ZilarBarrualdea· 2021

Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua

by Googoods

Client: Googoods

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

Colors

Email this page

The Design

About Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua

Book Text: Shin Tay Yuan Taiwango Taipei Berriko zeramika-kalkomanien enpresa baten turismo-fabrikaren barnealdea da. Diseinuak fabrikako materialak erabiltzen ditu. Zulatutako plaka bat ikusten da sarreran. Kontzeptua serigrafiatik dator, kalkomanien prozesuan tresna garrantzitsua, eta hori zintzilikatutako banatzaileei eta seinaleztapen-sistemari ere aplikatzen zaie. Zeramika-fabriketan, tresnak egurrezko oholetan pilatzen dira erraz manipulatzeko, eta eszena hori mostradore bihurtu da. Enpresaren historia irudien bidez erakusten da, testu luzeen ordez. Espazioak zeramika-kalkomanien industria azaltzen die bisitariei.

The Recognition

About the Zilarrezko Saria A' Design Award

Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Shin Tay Yuan Primary Function: Turismo Fabrikaren Barne Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging
The area of the project is 272 sqm.
Tags
interior, space, experiential space, design, googoods, exhibition, culture
Production Technology
Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge
Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research
The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration
Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration
The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow
For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members
Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits
googoods

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate