Xiaolu Zhang diseinatzailearen Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala

Xiaolu Zhang diseinatzailearen Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2021

Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala

diseinatzailea: Xiaolu Zhang

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala Diseinuari Buruz

Beijingeko Neguko Olinpiar Jokoen Denda Nagusia 2022ko Neguko Olinpiar Jokoetako mundu mailako lehen denda nagusiarentzat sortutako barne diseinu komertziala da. Beijingen dagoen 800 metro koadroko espazioak txikizkako salmenta produktuen aurkezpenetarako eta informazio publikorako erabiltzen den komunikabideen kaleratze eremuarekin uztartzen du. Sarrerako instalazio artistikoak ikusizko aitorpena areagotzen du. Atrila eta hari lotutako formak akriliko izoztu zuriz eginda daude, hiru zentimetroko lodierako xafletan moztuta eta ertz leunduekin. Akrilikoaren atzean kokatutako kolorez aldatzen diren argiek izotz eta elur giro murgilgarria sortzen dute.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Beijing Winter Olympics Flagship Store Barne Diseinu Komertziala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Neurriak eta Ontziratzea: 800 square meters
Etiketak: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Produkzio Teknologia: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Diseinu Erronka: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Ikerketa: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspirazioa: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Proiektuaren Iraupena: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Eragiketa Fluxua: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Taldekideak: Zhangxiaolu
Huangzhihong