Mazurro Kafe Ontziratzea by 19 Poludnik Agencja Reklamowa

Mazurro Kafe Ontziratzea by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2021

Mazurro Kafe Ontziratzea

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Burdinazko Saria A' Design Award Winner in Ontziketa Category

11,697
Verified Award Winner
Verify Award Status for #124176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mazurro Kafe Ontziratzea

Mazurro kaferako ontziratze diseinua da. Diseinua M letran oinarritutako patroi grafiko bereizgarri batean dago sostengatuta. Patroiak itxura sendo eta nagusia ematen die kafe poltsei. Forma geometriko minimalistak eta kontraste indartsuek poltsak dendetako apaletan nabarmentzen laguntzen dute. Patroia Josef Hoffmann-en lanean inspiratuta dago, Vienako Lantegiaren sortzailea, zeinaren forma sinpleek modernismo goiztiarrean eragina izan zuten. Poltsak inprimatze flexografikoaren bidez inprimatzen dira. Hiru zapore eskaintzen dira, bakoitza kolore ezberdin batekin eta azpiestanpazio zuri batekin, hautatutako eremuetan efektu metalikoa sortzen duena.

The Recognition

About the Burdinazko Saria A' Design Award

Mazurro Kafe Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Mazurro Kafe Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Mazurro Kafe Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020