Steady Power Wire Art Arte Instalazioa by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Arte Instalazioa by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Arte Eder eta Arte Instalazio Diseinua Competition Category.

BrontzeArte Ederra· 2022

Steady Power Wire Art Arte Instalazioa

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Brontzezko Saria A' Design Award Winner in Arte Ederra Category

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Colors

The Design

About Steady Power Wire Art Arte Instalazioa

Steady Power Wire Art enpresa baten urteurren erakusketarako sortutako arte instalazio bat da. Instalazioak hari eta kable elektrikoen fabrikatzaile batek hornitutako kobrezko hariak erabiltzen ditu enpresa sinbolizatzen duen zuhaitz handi baten silueta marrazteko. Eguneroko bizitzako bost eszena hedatzen dira zuhaitzetik: opil-postu bat, mahai bat, tren bat, tenplu bat eta itsasargi bat. Argiztapen aldakorrak eta audio narrazio batek lagundu egiten diote harien formari, eta harien itzalak hormetan eta sabaian isladatzen dira. Lanak 281 metro koadro hartzen ditu eta elektrizitateak eguneroko bizitza arruntari nola eusten dion erakusten du.

The Recognition

About the Brontzezko Saria A' Design Award

Steady Power Wire Art Arte Instalazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Steady Power Wire Art Arte Instalazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Steady Power Wire Art Arte Instalazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd