Jinlongquan Yanzhi Ontzi Bat by Jin Zhang

Jinlongquan Yanzhi Ontzi Bat by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2022

Jinlongquan Yanzhi Ontzi Bat

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Jinlongquan Yanzhi Ontzi Bat

Jinlongquan markak 40 urte baino gehiago daramatza Hubei-n. Oraingoan, Hubei kultura irudika dezaketen garagardo sorta bat sortzen du. Diseinatzaileak kaligrafia txinatarra erabiltzen du dialektoaren kultura adierazteko. Aldi berean, Hubei-ko eraikin eta ur-sistema adierazgarrienak margotzen ditu (Hubeik milaka laku dituen probintzia izatearen ospea du), pertsonaiak eta kontsumo-eszenak, eta bizitzaren kutsu eta modaren zentzu gehiago integratzen ditu. Jendeak botilako dialektoari buruz hitz egin dezake. Begiratu ilustrazioan zure jaioterriari kontsumitzaileekiko elkarrekintza hobetzeko.

The Recognition

About the Burdinazko Saria A' Design Award

Jinlongquan Yanzhi Ontzi Bat Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Jinlongquan Yanzhi Ontzi Bat oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Jinlongquan Yanzhi Ontzi Bat zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang