Staom Jewelry Bitxidenda baten barnealdea by Rong Zeng

Staom Jewelry Bitxidenda baten barnealdea by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2022

Staom Jewelry Bitxidenda baten barnealdea

by Rong Zeng

Client: Xad

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Bitxidenda baten barnealdea

Staom Jewelry 200 metro koadroko azalera duen bitxidenda baten barnealdea da, sabaiaren altuera 3 metro ingurukoa da. Diseinua diamanteek eta unibertsoak biek betikotasuna adierazten dutela dioen ideian oinarritzen da. Bisitariek korridore bat, pasabidearen amaieran sarrera bat eta ispilu-eremu bat zeharkatzen dituzte, Lurretik espaziorantz egindako bidaia bat iradokitzen duen sekuentzia batean. Altzairu herdoilgaitz ispiluztatua, marmol beltz ispilatua, zementu-arte pintura eta altzairu herdoilgaitz marraztua erabiltzen dira. Ispiluen isla eta forma irregularrek hormen sentsazioa murrizten dute eta espazioa mugagabea dela ematen dute.

The Recognition

About the Brontzezko Saria A' Design Award

Staom Jewelry Bitxidenda baten barnealdea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Staom Jewelry Bitxidenda baten barnealdea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Staom Jewelry Bitxidenda baten barnealdea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui