Burdina Ontziketa · 2022
Zhen Hao E Txakur Janariaren Ontziratzea
by Yuchen Han
- Burdinazko Saria A' Design Award 2022 in Ontziketa
- CLIENT: Ningbo Xuanmengzhi Trading Company Ltd.
- Estimated Number of Design Views: 9,320
- Verification code B8B2B1D162 · Verify this award
Colors
About Zhen Hao E Txakur Janariaren Ontziratzea
Zhen Hao E txakur janariarentzako eta txakur gozokientzako ontzi-sorta bat da. Diseinuak kultura txinatarra oinarritzat hartzen du, txakurrak garai desberdinetako antzinako enperadore gisa aurkeztuz. Txinan, txakurren jabeak maiz beren maskotak zerbitzatzen dituzten funtzionario gisa deskribatzen dira, eta ideia horrek irudiak moldatzen ditu. Marrazki bizidunetako txakur pertsonaiek tamaina-taldea adierazten dute, txakur txikiak txakur ertain eta handietatik bereiziz. Kolore desberdinek txakur janaria gozokietatik bereizten dute, hala, produktu-sorta erraz ulertzeko modukoa da. Paper birziklatua, kartoi uhindua eta aluminiozko poltsak erabiltzen dira.
About the Burdinazko Saria A' Design Award
Zhen Hao E Txakur Janariaren Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Zhen Hao E Txakur Janariaren Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Zhen Hao E Txakur Janariaren Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
