Wu Xing Paketea by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2022

Wu Xing Paketea

by Siwei Lai

Client: Huyu

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Paketea

Wu Xing lan-serieak animaliak erabiltzen ditu interpretazio gisa eta bost elementuetan sailkatzen ditu haien ezaugarrien arabera. Horien artean, Wu Xing-en sinbiosiaren zikloa azpimarratzeko, diseinatzaileek egunsentia eta ilunabarra gehitu zituzten ilustrazio bakoitzean, egunaren hasiera eta amaiera irudikatuz. Pintura-kutxa egitura nagusiaren garapena da, azal gogor eta klasikoaren zentzua erakutsiz. Liburu formako kutsatik zabaltzeraino, bere kabuz erakusleku bihurtzen den ontziratze-egituraraino. Pakete-egitura berezi honetan, txartel bakoitza erabat erakutsi daiteke.

The Recognition

About the Zilarrezko Saria A' Design Award

Wu Xing Paketea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Wu Xing Paketea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Wu Xing Paketea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release