Bay Kosmetika Txikizkako Denda by SIG Design

Bay Kosmetika Txikizkako Denda by SIG Design is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BurdinaBarrualdea· 2022

Bay Kosmetika Txikizkako Denda

by SIG Design

Client: Sephora

Burdinazko Saria A' Design Award Winner in Barrualdea Category

10,229

Verified Award Winner

Verify Award Status for #127738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bay Kosmetika Txikizkako Denda

Sephora-ren zuri-beltzeko marra ikonikoak ikusmen-foku gisa erabili ziren pertsonen fluxua gidatzeko eta kontsumitzaileen esperientzia hobea ekartzeko. Ilusio optikoak eta uhinen konposizio linealak Sephora badia bat osatzen dute, eta, ondorioz, esperientzia bisual ezberdina da. Zuri-beltzeko zutabeetako lerroak espazioaren barrualdera luzatzen dira, eta horrela, ikusmen-gida naturala osatzen dute.

The Recognition

About the Burdinazko Saria A' Design Award

Bay Kosmetika Txikizkako Denda Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Bay Kosmetika Txikizkako Denda oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Bay Kosmetika Txikizkako Denda zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang