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Naive Blue Lab Argazkiak Ateratzeko Espazioa by SIG Design

Naive Blue Lab Argazkiak Ateratzeko Espazioa by SIG Design is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.


BrontzeBarrualdea· 2022

Naive Blue Lab Argazkiak Ateratzeko Espazioa

by SIG Design

Client: Naive Blue

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab Argazkiak Ateratzeko Espazioa

Naive Blue Lab Naive Blue-k abiarazitako esperientzia kontzeptualaren espazio berria da, argazkiak ateratzeko zerbitzuak eskaintzen dituen marka batek. Funtzio desberdinak dituzten eremuak kolorez bereizten dira, espazio bakoitzak independentzia eta malgutasuna izan dezan, eta laborategiaren kutsu garbi eta profesionala islatzen du. Xehetasun asko Ezarpenak eta material bikainak aplikatzen dira, espazioaren kalitatea hobetu da. Uharte itxurako diseinuaren eta mugimendu zirkularraren bidez, erakusketa ireki eta doakoarekin konbinatuta, bezeroei espazio-esperientzia malgua eskaintzen die.

The Recognition

About the Brontzezko Saria A' Design Award

Naive Blue Lab Argazkiak Ateratzeko Espazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Naive Blue Lab Argazkiak Ateratzeko Espazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Naive Blue Lab Argazkiak Ateratzeko Espazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging
The space area is 85 ㎡.
Tags
photo shooting space, experience space, lab, future, clean
Production Technology
Many market research was carried out about target market and similar stores.
Design Challenge
While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research
Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration
Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration
The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow
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Team Members
Creative director:Ray Lee
Interior design:Xiaojuan Gu, Sheng Ye
Graphic design:cheeer studio
Rendering:Sheng Ye
Project management:Sheng Ye
Image Credits
Image#1-Image#5 Photographer: Naive blue

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