Fantasy Factory Txikizkako Denda by SIG Design

Fantasy Factory Txikizkako Denda by SIG Design is a highly esteemed winner of the very prestigious 2022 Urrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

UrreBarrualdea· 2022

Fantasy Factory Txikizkako Denda

by SIG Design

Client: Nayuki

Urrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
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Colors

The Design

About Fantasy Factory Txikizkako Denda

Fantasiazko fabrikak guneko gozogintza duen oinarrizko salmenta puntu gisa, tea, txikizkako merkataritza, IP opariak eta taberna sektoreak integratzen ditu funtzio anitzeko fabrika-denda bat sortzeko. FTY diseinu kontzeptua Factorytik atera zen. F Azoka esan nahi du. Jende-fluxu handirako eta produktu-kategoria aberatsetarako, espazioa merkatu baten moduan planifikatu zen. T denbora esan nahi du. Dendaren kolorea zeruko kolore aldaketetatik ateratzen da, egun bateko ordu aldaketak esan nahi du. Y Zuri (bezeroak) aipatzen du. Ispiluan duzun desberdina dimentsio anitzeko gailu interaktibora hedatzen da.

The Recognition

About the Urrezko Saria A' Design Award

Fantasy Factory Txikizkako Denda Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Fantasy Factory Txikizkako Denda oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Fantasy Factory Txikizkako Denda desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019