Blue Frog Taberna Eta Jatetxea by SIG Design is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.
BurdinaBarrualdea· 2022
Blue Frog Taberna Eta Jatetxea
by SIG Design
Client: Blue Frog
Burdinazko Saria A' Design Award Winner in Barrualdea Category
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- Verified Award Winner
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The Design
About Blue Frog Taberna Eta Jatetxea
Blue Frog-ek plantxan janaria eta koktelak eskaintzen ditu. Diseinua beharrezkoa da Amerikako ezaugarri kultural modernoak erakusteko. Gizarte-egoera ezberdinei erantzuteko gune ireki eta libre bat sortzeko, orduan kontsumitzaileek afari-esperientzia atsegina izan dezakete. 100 plano kultura bereziak ilusioa eta erronka dakartza bezeroei. Hori dela eta, barra espazio osoari zirrara transmititzeko zentro bisuala da. Hainbat material, geruza anitzeko forma eta arte dekorazioa hartzen dira kalitate handiko espazioa sortzeko.
The Recognition
About the Burdinazko Saria A' Design Award
Blue Frog Taberna Eta Jatetxea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Blue Frog Taberna Eta Jatetxea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Blue Frog Taberna Eta Jatetxea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensions & Packaging
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Production Technology
- Desktop research and on-site market research.
- Design Challenge
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Research
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Project Duration
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Operation Flow
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- Team Members
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Image Credits
- Image #1-#5 photographer: Nick Sing
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