Tralock Giltzarrapo Ontziratzea by Bakhtiyar Baimurzayev

Tralock Giltzarrapo Ontziratzea by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Tralock Giltzarrapo Ontziratzea

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Brontzezko Saria A' Design Award Winner in Ontziketa Category

12,654

Verified Award Winner

Verify Award Status for #127960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tralock Giltzarrapo Ontziratzea

Tralock bidaiarako maleta baterako giltzarrapo baterako diseinatutako ontziratzea da. Kaxak maleta txiki baten forma du, eta horrek zuzenean lotzen du paketea produktuaren helburuarekin. Izenak travelling (bidaiatzea) eta lock (giltzarrapoa) hitzak konbinatzen ditu, eta logotipoko o letrak giltza-zulo baten forma du. Egiturak bi geruza ditu. Blister nukleo batek giltzarrapoa eta giltzak tokian eusten ditu, eta kartoizko geruza batek diseinu inprimatua darama. Diecut batek erosleari barruko produktua ikusteko aukera ematen dio. Kolore biziek bidaiaren gaia islatzen dute eta ontziratzeak nabarmentzen laguntzen dute.

The Recognition

About the Brontzezko Saria A' Design Award

Tralock Giltzarrapo Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Tralock Giltzarrapo Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Tralock Giltzarrapo Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev