Qinjianguo Ainhara Hautsaren Ontziratzea by Dongcheng

Qinjianguo Ainhara Hautsaren Ontziratzea by Dongcheng is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Qinjianguo Ainhara Hautsaren Ontziratzea

by Dongcheng

Client: Qinjianguo

Brontzezko Saria A' Design Award Winner in Ontziketa Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Ainhara Hautsaren Ontziratzea

Qinjianguo burdinazko makilaren ainhara-hautsarentzako ontziratze diseinu bat da. Produktuak hamar urteko landaketa-zikloa jarraitzen du, non lurrak atseden hartzen duen eta hamarkada bakoitzean ainhara-uztaldi bakarra hazten den. Horrelako lurzoruan hazitako ainharak elikagai aberatsak xurgatzen ditu, eta pulpa zuzenean hauts bihurtzen da. Kutxak 120 bider 120 bider 150 milimetro neurtzen ditu. Grafikoek hamar zenbakiaren ikur bisual bat osatzen dute, udaberriko enarak, udako txirrindak, udazkeneko lan agrikolak, negurik zedroak eta goldatzen ari diren nekazariak erabiliz eratua. Irudiek hamarkadaren urtaroak erakusten dituzte.

The Recognition

About the Brontzezko Saria A' Design Award

Qinjianguo Ainhara Hautsaren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Qinjianguo Ainhara Hautsaren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Qinjianguo Ainhara Hautsaren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU