Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.
BurdinaBarrualdea· 2022
Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa
Client: SODA Architects
Burdinazko Saria A' Design Award Winner in Barrualdea Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa
Book Text: Secret Exhibition Txinako Museo Nazionalarentzat sortutako merkataritza-produktuen erakusketa aretoa da. 460 metro koadroko espazioak arte digitala eta Txinako estetika ondaretua uztartzen ditu. Forma jariotsuko uharte itxurako standek produktu kultural eta sortzaileak aurkezten dituzte, bisitariek dendan baino gehiago erakusketa batean bezala ibil daitezen salgaiak ikusten. Media-gainazal pertsonalizatu batek gainazal fisikoa eta interfaze birtuala lotzen ditu, errealitate hedatuko programa batek geruza digital paralelo bat gehitzen duen bitartean. Aukeratutako zazpi piezek txinatar karaktereen ibai mugikor bat inspiratu dute, pantaila batean erakusten dena.
The Recognition
About the Burdinazko Saria A' Design Award
Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Secret Exhibition Merkataritza-produktuen Erakusketa Aretoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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