Strong Tiger Funtzio Nagusia: Lizore-ontziratzea by Tiger Pan

Strong Tiger Funtzio Nagusia: Lizore-ontziratzea by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Strong Tiger Funtzio Nagusia: Lizore-ontziratzea

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Strong Tiger Funtzio Nagusia: Lizore-ontziratzea

Testua: Strong Tiger txinatar baijiu baterako edizio mugatuko ontziratze-diseinua da. Diseinuak Txinako Zodiakoko Tigrearen Urtea ospatzen du. Tigrearen burua forma abstraktuan marraztuta dago, Japoniako Estatu Gerlarien garaiko samurai-kaskoetan inspiratuta. Lerro zuzen eta zorrotzek botilaren gorputza osatzen dute eta izaera sendo eta amore ematen ez duena adierazten dute. Botila kristalezkoa da, eta horrek distira eta testura ematen dio azalari, produktua zeramikazko botiletatik bereiziz. Kolore biziak eta informazioaren diseinu argiak erosleei produktua urrutitik ezagutzen laguntzen die.

The Recognition

About the Brontzezko Saria A' Design Award

Strong Tiger Funtzio Nagusia: Lizore-ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Strong Tiger Funtzio Nagusia: Lizore-ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Strong Tiger Funtzio Nagusia: Lizore-ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan