Secret Behind Magic Fruitu Lehorren Ontziratzea by Stora Enso China Packaging

Secret Behind Magic Fruitu Lehorren Ontziratzea by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Secret Behind Magic Fruitu Lehorren Ontziratzea

by Stora Enso China Packaging

Client: Stora Enso China Packaging

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #131239

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Fruitu Lehorren Ontziratzea

Magiaren Atzeko Sekretua fruitu lehor nahasien blind box motako ontzia da. Kanpoko kutxaren grafikoak lerro koordinatuak eta hiru kolore primario erabiltzen ditu, Mondrianen konposizioan inspiratuta, kraft paper marroi itxurako tonu batekin konbinatuta. Diseinuak elikadura orekatu eta osasungarriaren ideia modu sinplean transmititzen du. Barneko kutxek kolore berberak jarraitzen dituzte, eta rol-jokorako marrazki bizidunetako pertsonaien ilustrazioak gehitzen dizkiote. Barne mekanismo altxagarri batek barneko kutxa bakoitza irekiduraraino bultzatzen du, horrela kutxa guztiak banan-banan atera ahal izateko. Elikagaiekin kontaktuan jartzeko graduko kartoia eta soja tinta erabiltzen dira.

The Recognition

About the Brontzezko Saria A' Design Award

Secret Behind Magic Fruitu Lehorren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Secret Behind Magic Fruitu Lehorren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Secret Behind Magic Fruitu Lehorren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang