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Unique Me Mahats Ontziratzea by Agilis Design Graphic Design

Unique Me Mahats Ontziratzea by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


BrontzeOntziketa· 2022

Unique Me Mahats Ontziratzea

by Agilis Design Graphic Design

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Unique Me Mahats Ontziratzea

Unique Me mahats freskoentzat diseinatutako kartoizko ontzi bat da. Diseinua munduan bi pertsona ere ez direla berdinak ideian oinarritzen da, ez itxuraz, ez pentsamenduz, ez izaeraz, ez keinuz. Eskuz marraztutako ilustrazioek aurpegi soilak ematen dizkiete mahatsei, fruta pertsonaia indibidualen talde gisa aurkeztuz. Kolore-paleta freskoa eta diseinu soil batek gaia indartzen dute. Txinako fruta freskoen merkatua oso lehiakorra da, eta askotan frutaren argazki soilak edo baserri-ikuspegiak erabiltzen ditu. Unique Me-k nabarmentzea eta bezeroekin lotura emozionala sortzea du helburu.

The Recognition

About the Brontzezko Saria A' Design Award

Unique Me Mahats Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Unique Me Mahats Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Unique Me Mahats Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology
Paper Carton
Design Challenge
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members
Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits
Photo Credit: Guibin Ji

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