Ting-Han Chen diseinatzailearen Enjoy Happy Food Zerbitzuaren Diseinua

Ting-Han Chen diseinatzailearen Enjoy Happy Food Zerbitzuaren Diseinua lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Meta, Estrategia eta Zerbitzu Diseinua Lehiaketa Kategorian.

ZilarZerbitzua· 2022

Enjoy Happy Food Zerbitzuaren Diseinua

diseinatzailea: Ting-Han Chen

Bezeroa: Play Design Lab

Zilarrezko Saria A' Design Award Irabazlea Zerbitzua Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Enjoy Happy Food Zerbitzuaren Diseinua Diseinuari Buruz

Diseinu-proiektu honek arrain-saltzaile tradizional bat merkataritza elektronikoko marka moderno batean nola transformatu erakusten du epidemiari erantzuteko, eta arrain merkatuko erosketa tradizionalaren eta lineako erosketen bizimoduaren arteko zubia nola egin. Marka hornitzailearen 40 urteko arrantza profesionaltasunean, merkatu tradizionalean bezeroekiko harreman sozialen moduan oinarritzen da, eta bezeroen pertsonalizazio-aginduak hartzen ditu Line bidez (Taiwanen gehien erabiltzen den aplikazio soziala) egunero freskoena emateko. itsasoko arraina harrapatu eta sukaldaritza-errezeta gomendatuak.

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Zilarrezko Saria A' Design Award Sariari Buruz

Enjoy Happy Food Zerbitzuaren Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Enjoy Happy Food Zerbitzuaren Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Enjoy Happy Food Zerbitzuaren Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Neurriak eta Ontziratzea: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Etiketak: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Produkzio Teknologia: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Diseinu Erronka: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Ikerketa: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Inspirazioa: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Proiektuaren Iraupena: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Eragiketa Fluxua: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Taldekideak: Design: Ting-Han Chen