BeeHacchee Funtzio Nagusia: Tarta Ontziratzea by Shingo Furusho

BeeHacchee Funtzio Nagusia: Tarta Ontziratzea by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2022

BeeHacchee Funtzio Nagusia: Tarta Ontziratzea

by Shingo Furusho

Client: Kiyomasa Seika Co.

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About BeeHacchee Funtzio Nagusia: Tarta Ontziratzea

Liburuaren Testua: BeeHacchee eztizko gazta-tarta baterako ontziratze-diseinua da. Kutxa hexagonala da eta erlauntza bat gogorarazten du, eztiaren kontzeptuari forma bisuala emanez. Ontzia kartoizko pieza bakar batez osatuta dago eta 224 mm-ko zabalera, 195 mm-ko sakonera eta 44 mm-ko altuera ditu. Kraft paperak itxura arrunt eta erakargarria ematen dio, eta gainazalean zehar inprimatutako ertz horiak kontrastea gehitzen dio. Kraft paperean inprimatze horia zaila da, kolorea paperean barneratu egiten baita, horregatik oso trebea den inprimatze-lankide bat kontratatu zen nahi zen emaitza lortzeko.

The Recognition

About the Burdinazko Saria A' Design Award

BeeHacchee Funtzio Nagusia: Tarta Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. BeeHacchee Funtzio Nagusia: Tarta Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. BeeHacchee Funtzio Nagusia: Tarta Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.