Voila Cool Stuff Izozki-Ontzia Ontzi by Kamal Rizk - Bold Branding

Voila Cool Stuff Izozki-Ontzia Ontzi by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2022

Voila Cool Stuff Izozki-Ontzia Ontzi

by Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Voila Cool Stuff Izozki-Ontzia Ontzi

Logotipo enblematiko baten azpian elkartuta dauden 9 izozki-zaporeetarako pakete sorta bat da, zeinetan diseinatzaileak izozkiaren aurkezpena birmoldatzen duen. Gai berri bat sortu zuen, eta, horren bidez, zapore desberdinak irudikatzen zituen fruitu eta nektar eredu sinbolikoen, jatorrizko tipografiaren eta diseinu-elementuak nabarmentzen dituzten kolore fresko garrantzitsuak ere. Diseinuak gustuaren kontzeptua birsortzen du gama guztietan erabiltzen den mihiaren ikonoaren bidez eta hura antzemateko beste modu bat eragiten du.

The Recognition

About the Burdinazko Saria A' Design Award

Voila Cool Stuff Izozki-Ontzia Ontzi Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Voila Cool Stuff Izozki-Ontzia Ontzi oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Voila Cool Stuff Izozki-Ontzia Ontzi zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensions & Packaging: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Production Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Project Duration: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operation Flow: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Team Members: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager