Zilar Ontziketa · 2022
Tsingtao Beer Primary Function: Garagardo Opari-kutxaren Ontziratzea
by Tsingtao Brewery Culture Media Co., Ltd.
- Zilarrezko Saria A' Design Award 2022 in Ontziketa
- CLIENT: Tsingtao Brewery Culture Media Co.,Ltd.
- Estimated Number of Design Views: 26,238
- Verification code 88FF558E2A · Verify this award
Colors
About Tsingtao Beer Primary Function: Garagardo Opari-kutxaren Ontziratzea
Tsingtao garagardoa markaren 120. urteurrenerako sortutako opari-kutxaren ontziratzea da. Diseinuak hiru Pilsner garagardo klasiko gordetzen ditu eta Qingdaoko arkitektura bereizgarrian oinarrituta dago. Ilustrazioak tokiko mugarriak markaren kulturarekin uztartzen ditu, marka eta eskualdeko kulturaren arteko lotura erakutsiz. Kanpoko estalkia bi aldeetara zabaltzen da, garagardoaren osagaietako bat den lupuluaren loraldiak inspiratutako mugimendu batean. Garagardoak agerian geratzen dira opari-kutxa irekitzen denean. Paper berezia erabiltzen da, eta ekoizpenak UV inprimaketa, beroko zigilaketa eta erliebea barne hartzen ditu.
About the Zilarrezko Saria A' Design Award
Tsingtao Beer Primary Function: Garagardo Opari-kutxaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tsingtao Beer Primary Function: Garagardo Opari-kutxaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tsingtao Beer Primary Function: Garagardo Opari-kutxaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
