Shengming Shijia Shengming Shijia Te-oparirako Kutxa by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Shengming Shijia Te-oparirako Kutxa by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2022

Shengming Shijia Shengming Shijia Te-oparirako Kutxa

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Shengming Shijia Te-oparirako Kutxa

Shengming Shijia te-oparirako kutxa bat da, te-kulturarekin lotutako tokiko paisaia aurkezten duena. Kanpoko kutxak Ilargia Islatzen duten Hiru Putzu izenez ezagutzen den ikuspegia berreskuratzen du, paperez egina eta inprimatze- eta zigilatze-teknikekin landua. Kolore nagusia tinta-urdina da, gaua gogorarazten duena. Kanpoko kutxako bi erdi hutsak elkartu egiten dira ilargi betea osatzeko, paketea ireki aurretik. Kanpoko kutxa bi aldeetatik ateratzen da, eta barneko kutxan txukun antolatutako ilargi biribilen inprimaketak agertzen dira. Diseinuak tokiko ikuspegi ospetsu bat te-dastaketaren giro lasaiarekin lotzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Shengming Shijia Shengming Shijia Te-oparirako Kutxa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Shengming Shijia Shengming Shijia Te-oparirako Kutxa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Shengming Shijia Shengming Shijia Te-oparirako Kutxa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release