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Pindao Tiancheng Likore Ontziratzea by Jun Li

Pindao Tiancheng Likore Ontziratzea by Jun Li is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


BrontzeOntziketa· 2022

Pindao Tiancheng Likore Ontziratzea

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Pindao Tiancheng Likore Ontziratzea

Pindao Tiancheng likore marka baterako ontziratze-diseinu bat da, kultura taoistan oinarritua. Beira-botila zenbaki bat bezala moldatuta dago, guztiak batetik sortzen direla dioen ideia taoistari erreferentzia eginez. Forma soilak markaren kultura islatzen du eta produktua erraz ezagutzeko modukoa egiten du. Beira-botila kolorez zipriztindua dago eta patroia gainazalean labekatua dago. Kutxa paper berezi batez egina dago, brontzatze eta erliebe-lanekin, eta 150 bider 120 bider 300 milimetrokoa da. Kutxa albotik irekitzen da erakusteko errazago izan dadin. Erabili ondoren, botilak loreontzi edo apaingarri gisa balio dezake.

The Recognition

About the Brontzezko Saria A' Design Award

Pindao Tiancheng Likore Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Pindao Tiancheng Likore Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Pindao Tiancheng Likore Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。
Dimensions & Packaging
The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags
Taoist Culture,Simplicity, Differentiation
Production Technology
The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge
It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research
Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration
The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration
The project started in January 2021 and will be completed in April 2021.
Operation Flow
The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members
Jun Li

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