Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea by Bo Gao

Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea by Bo Gao is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Brontzezko Saria A' Design Award Winner in Ontziketa Category

10,724

Verified Award Winner

Verify Award Status for #133743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea

Testua: Zaotu Shaofang hartzidura-hobiko lokatzari gehitzen zaion buztin zuria, bentonita, erabiliz egindako lizore baten ontziratze-diseinua da. Ontziratzeak bentonitaren zuria darabil kolore nagusi gisa. Mendiak, eguzki-argia, hodeiak, ura, zuhaitzak eta hegaztiak konbinatzen dira, bentonita adierazten duten txinatar karaktereen forma duen estanpazio bat sortuz. Estanpazioak ardogintzaren ingurunea eta produktuaren ezaugarri nagusia islatzen ditu. Kutxa erdialdetik irekitzen da, ezkerrera eta eskuinera, eta barruko kutxa aurrerantz mugitzen da erakusteko. Kutxa urrezko orbanez apaindutako paper berezi batez egina dago, eta beira-botila zuriz margotua dago, labean egindako estanpazio batekin.

The Recognition

About the Brontzezko Saria A' Design Award

Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Zaotu Shaofang Funtzio Nagusia: Lizore Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao