Zilar Ontziketa · 2022
Wuliang Image Primary Function: Edari Alkoholdunentzako Ontziratzea
by Luo Heng
- Zilarrezko Saria A' Design Award 2022 in Ontziketa
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 16,289
- Verification code 27C14CD423 · Verify this award
Colors
About Wuliang Image Primary Function: Edari Alkoholdunentzako Ontziratzea
Wuliang Image Baijiu marka txinatar batentzat sortutako edari alkoholdunentzako ontziratze-diseinua da. Botilaren forma Ming dinastiako Ilargi botilan dago inspiratuta, eta gorputz biribilak ilargi betea eta batzearen ideia iradokitzen ditu. Lerro kurbatuek eta ur-uhinen marrek botila zetaz bezala biltzen dute. Beira-gorputza harea-txorrotaz landuta dago eta erliebeko urre-arrosa koloreko logotipoa darama, eta botilaren goialdeak metal mate elektrogaldaketa-prozesua erabiltzen du. Kutxa urre koloreko akriliko lausotuz eginda dago, erliebeko metalarekin eta bero-zigilaketarekin. Lurreko ehundura zeharrargitsuak eusteko modu egonkor eta erosoa ahalbidetzen du.
About the Zilarrezko Saria A' Design Award
Wuliang Image Primary Function: Edari Alkoholdunentzako Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Wuliang Image Primary Function: Edari Alkoholdunentzako Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Wuliang Image Primary Function: Edari Alkoholdunentzako Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- Dimensions & Packaging
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- Tags
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- Design Challenge
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- Research
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - Inspiration
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- Project Duration
- The project started in September 2021 in Torino and finished.
- Operation Flow
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- Image Credits
- Luo Heng
