Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea by Blackandgold Shanghai

Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea

by Blackandgold Shanghai

Client: Yili Group

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea

Liburuaren Testua: Small Satine haurrentzat egindako esne organiko produktu baten ontziratzea da. Diseinuak Satine esne markaren nortasuna hedatzen du, bere logotipoa eta zuri eta berde koloreak mantenduz. Small Satine izeneko pertsonaia bat agertzen da aurreko panelean, belarraren gainean etzanda txahal baten ondoan. Atzeko panelak esnetegi-baserriaren ikuspegi zabal bat erakusten du, estilo arin eta soil batean marraztuta. Produktuaren izena haurrentzat egokia den letra-tipo batean idatzita dago, eta elikadura-informazioa argi eta garbi aurkezten da gurasoentzat. Barruko ontzia paperezko kartoizkoa da.

The Recognition

About the Brontzezko Saria A' Design Award

Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Small Satine Funtzio Nagusia: Haurrentzako Esne Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG