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Chi Forest diseinatzailearen DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea

Chi Forest diseinatzailearen DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.


BrontzeOntziketa· 2022

DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea

diseinatzailea: Chi Forest

Bezeroa: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

15,898

Egiaztatutako Sari Irabazlea

#135611 Sariaren Egoera Egiaztatu

Koloreak

Diseinua

DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea Diseinuari Buruz

DamoWang Taurina Energia Edaria funtzio anitzeko edaria da, 250 mililitroko latorrizko ontzian aurkeztua. Ontziak 65,6 bider 91,8 milimetro ditu eta metalaren gainean inprimatutako distira handiko marrazki gardenez egina dago. Artelanak Chiyou pertsonaia irudikatzen du, txinatar mitologiako gerlari bat, eta harekin batera lodikote-keinua ageri da, indarra eta konfiantza adierazten dituena. Edariak ginsenga eta txinatar otsobirika ditu, aspalditik bizindarra berreskuratzeko erabili izan diren belarrak. Latorrizko ontzi ezaguna erraz heltzekoa da eta azkar hozten da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. DamoWang Taurine Energy Drink Energia Edariaren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak
The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Neurriak eta Ontziratzea
65.6mm x 91.8mm
Etiketak
Branding, Packaging, Chinese National Tide
Produkzio Teknologia
High gloss iron transparent printing can on iron cans.
Diseinu Erronka
There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Ikerketa
The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirazioa
The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Proiektuaren Iraupena
The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Eragiketa Fluxua
It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold,iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Taldekideak
Yushu Zhang, Yiqun Tang
Irudi Kredituak
Yushu Zhang, Yiqun Tang

Babestua

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Diseinu Onak Aintzatespen Handia Merezi Du

A' Design Award nazioarteko epaimahai bidezko saria da diseinu onarentzat. Parte hartu A' Design Award saritan zure lanarentzat aintzatespen meritokratikoa, ospea, prestigioa eta publizitatea lortzeko aukera izateko. Izendatu zure lana A' Design Award saritarako eta lehiatu A' Design Prize sari ospetsuaren alde.

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