Dreamscape Instalazio Multimediala by Nelson Chow

Dreamscape Instalazio Multimediala by Nelson Chow is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Arte Eder eta Arte Instalazio Diseinua Competition Category.

BurdinaArte Ederra· 2022

Dreamscape Instalazio Multimediala

by Nelson Chow

Client: K11 Concepts Limited

Burdinazko Saria A' Design Award Winner in Arte Ederra Category

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The Design

About Dreamscape Instalazio Multimediala

Dreamscape Hong Kongeko K11 Musearen Lorategi Bohemioan kokatutako instalazio multimedia bat da. Forma eskultorikoak lurretik gora flotatzen ari dela ematen du, eta aldizka lainoa askatzen du. Urrutitik, Dreamscape hodei batetik sortzen den maskor zuri argiztatu baten itxura du. Gertutik begiratuta, hiru arku ikusten dira, lurra arinki ukitzen duten sei oin mehe gainean bermatuta. Barruan, 250 burbuila-lanpara argiztatu baino gehiagok denboran zehazturiko argiztapen programa bat jarraitzen dute. Materialak eguraldiaren aurkakoak, iraunkorrak eta arinak dira, eta egitura desmuntatu daiteke garraiorako eta berriz muntatzeko.

The Recognition

About the Burdinazko Saria A' Design Award

Dreamscape Instalazio Multimediala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Dreamscape Instalazio Multimediala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Dreamscape Instalazio Multimediala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
Dimensions & Packaging: H2600 x W3500 x D3500 (mm)
Tags: ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
Production Technology: All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
Design Challenge: Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
Inspiration: Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
Project Duration: The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
Patents: Copyright belongs to New World Development Company Limited
Team Members: Nelson Chow
Raphael Pardo
Image Credits: HDP Photography Services Hong Kong
K11 MUSEA