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Corso Rona Ontziratzea by Mateus Morgan

Corso Rona Ontziratzea by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


ZilarOntziketa· 2022

Corso Rona Ontziratzea

by Mateus Morgan

Client: Morgan Studio

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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The Design

About Corso Rona Ontziratzea

Diseinatzailea diamante-aurpegietatik inspiratu zen, argia alde guztietatik eredu poligonal batean islatuz. Kutxa joia-kutxa bat gogorarazteko diseinatu zen, produktu premiumaren balio hautemana handituz. Paketea itxura moderno bat izateko diseinatu zen, baina klasikotik urrundu gabe. Botila-diseinuak joia-aurpegiak gogorarazten ditu, eta kutxak joia-kutxa bat gogorarazten du.

The Recognition

About the Zilarrezko Saria A' Design Award

Corso Rona Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Corso Rona Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Corso Rona Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging
29x14x14cm
Tags
rum, packaging, corso, bottle, beverage, drink
Production Technology
The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge
The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research
The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration
The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration
It toke around 2 months to finish
Team Members
Mateus Morgan

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