Baidu Mapa Tematikoen Aplikazioa by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Mapa Tematikoen Aplikazioa by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Interfaze, Elkarrekintza eta Erabiltzaile Esperientzia Diseinua Competition Category.

BrontzeInterfazea· 2022

Baidu Mapa Tematikoen Aplikazioa

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Brontzezko Saria A' Design Award Winner in Interfazea Category

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Colors

The Design

About Baidu Mapa Tematikoen Aplikazioa

Baidu Mapa Tematikoa Android eta iOS smartphoneentzako mapa-aplikazio mugikorra da. Aplikazioak erabiltzaile-talde ezberdinentzat hautatutako mapa-informazioa erakusten du, denboran, espazioan eta erabiltzaile-profiletan oinarrituta. Faktore humanoak, geografikoak eta sozialak konbinatu eta batera aurkezten dira, horrela inguruko zerbitzuak eta gertakari egungoak azkar aurkitu ahal izateko. Mapa-informazio grafikoa pantailako testuarekin integratzen da, irakurketa erraza izan dadin. Adimen artifiziala eta datu masiboak erabiltzen dira bistaratzea talde bakoitzera egokitzeko. Helburua bilaketa-ahalegina murriztea eta eguneroko ikasketa, bidaia eta esplorazioa laguntzea da.

The Recognition

About the Brontzezko Saria A' Design Award

Baidu Mapa Tematikoen Aplikazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Baidu Mapa Tematikoen Aplikazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Baidu Mapa Tematikoen Aplikazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020