WineStax Primary Function: Ardo apalategi pilagarria by BrandBase

WineStax Primary Function: Ardo apalategi pilagarria by BrandBase is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Laberako Tresna, Mahai Tresna, Edontzi eta Sukalde Tresnen Diseinua Competition Category.

ZilarSukalde Artikuluak· 2022

WineStax Primary Function: Ardo apalategi pilagarria

by BrandBase

Client: BrandBase B.V.

Zilarrezko Saria A' Design Award Winner in Sukalde Artikuluak Category

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The Design

About WineStax Primary Function: Ardo apalategi pilagarria

Book Text: WineStax etxean erabiltzeko diseinatutako ardo apalategi pilagarria da. Unitate bakoitza independentea da eta hiru botilaraino eusten ditu. Unitateak metalezko klipekin lotzen dira, beraz, loturak ikusezinak dira, eta sistema hamar unitateraino zabal daiteke. Unitate bat hiru hexagonoko bi elementuz eta muturretan hariztatuta dituen lotura-haga batez osatuta dago, eskuz elkarrekin torlojatzen direnak. Forma hexagonalek apalategiari itxura arina eta findua ematen diote. Sistema zabalgarriari esker, ardo apalategia gela desberdinetara eta bilduma tamaina desberdinetara egokitu daiteke.

The Recognition

About the Zilarrezko Saria A' Design Award

WineStax Primary Function: Ardo apalategi pilagarria Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. WineStax Primary Function: Ardo apalategi pilagarria erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. WineStax Primary Function: Ardo apalategi pilagarria jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags: Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Team Members: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven